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Biography

Four decades of industry experience

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With 40 years’ experience across the seeds, plant breeding and biotechnology industries, Andrew brings extensive knowledge of variety development, commercial strategy and international business growth.

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Andrew's experience includes being part of the last greenfield arable crop breeding operation established in the UK, providing a unique understanding of how successful breeding programmes are built from the ground up.

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Throughout his career, Andrew has developed and delivered variety and marketing strategies that achieved market-leading positions, including:

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  • 45% of the UK wheat market

  • 65% of the UK barley market

  • 25% of the UK oilseed rape market

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He has led the transition of an autonomous UK business into a fully integrated part of a global organisation and introduced a collaborative breeding approach that brought R&D and sales teams together around shared commercial objectives.

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With international business development experience and insight across the entire agricultural value chain, from plant breeder to supermarket, Andrew combines scientific understanding, commercial expertise and strategic thinking to help turn innovation into market success.

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